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A recent report by Meticulous Research® projects that the global hair dryer market will reach $12.3 billion by 2031, expanding at a CAGR of 4.9% from 2024 to 2031. Volume-wise, the market is expected to reach 324.9 million units, with a 3.4% CAGR. The industry's growth is propelled by the booming professional salon industry, increased interest in personal care, and the growing demand for high-end salon services. However, awareness of the potential heat damage caused by hair dryers may hinder growth.
With the e-commerce boom and rising demand for personal care products in emerging markets, significant growth opportunities exist. copyright products, however, pose a challenge for key market players.
Market Segmentation:
- Non-Foldable Hair Dryers: Dominating the market with 58.0% share in 2024 due to their long-lasting nature and advanced styling features.
- Ionic Technology: Expected to command 43.0% of the market, praised for its heat distribution capabilities and ability to enhance hair shine.
- High-Power Dryers: Expected to account for 56.0% of the market as they cater to consumers looking for fast drying, particularly for thick or coarse hair.
- Personal Use: Leading with a 64.0% market share in 2024, although professional hair dryers for salon use are expected to grow at a faster rate.
Regional Forecast: North America is poised to lead with a 34.0% market share in 2024, driven by growing demand for advanced features and premium products in hair dryers.
Major Companies: Top players include Panasonic, Dyson, Conair, Philips, and Revlon.
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